Marketing Key Terms

Key to Success

Part Three of the marketing an apartment series focuses on using marketing key terms to help bring in leads for showings.  Part 1 covered how to list an apartment for rent on Craig’s List and is available here.  Part two was a video tutorial showing how to list the apartment on Craig’s List and is available here.

As I was writing this article, I realized that many of the terms I use when marketing an apartment can also be used when marketing a home, so I have expanded the list to include terms that buyers look for when searching for a new home as well.  This list is by no means the be all end all, and I will probably add more to it over time or create an additional list in another post, but these terms will give you a general guide to get started.

Keep in mind that different words will effect the length of time an apartment or home will sit on the market and the price it will rent or sell for.  This gets deeper into buyer psychology, which is not something I am an expert in.  I may however do some further research and write a separate post on that sometime in the future.  I have roughly grouped the terms based on the effects I THINK they would have, but as I said, I’m not an expert.

Return on investment
ROI
Cash flow
Positive cash flow

Intimate
Cozy

Community
Convenient to / close to
Security

Luxury / luxurious
Gourmet (kitchen)
Charming
Spacious
State of the art
Granite
Newly updated fixtures
Large yard
Views
Country
Vaulted ceilings
Open floor plan
Curb appeal
Landscaping
Golf
Lake
Low taxes
Low / no HOA
Appliances

TLC
Unique
Interesting
Move-in condition
Motivated
Great value
Handyman special
Affordable
Starter
Beautiful
Must see

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